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  • Phife Interview
    Author: Greg Whitt - greg@urbanflavorz.com.
    Published: December 31, 1969
    Tool: [ email ]

    Y'all remember the dark skinned dude from A Tribe Called Quest? You know who I'm talkin about, man. The short guy with the distinctive voice and witty rhymes. Yeah, that's right the one who killed "Scenario", one of the greatest posse cuts in hip-hop history. If you don't know, Phife Dawg aka Mutty Ranks is going to make sure you do. His new album Ventilation, released on Groove Attack Records, is hip-hop in it's purest form. Don't believe me? Hear it from the man himself.

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    Back in '89, I simply slid into place/ "Buddy, Buddy,Buddy" all up in your face/ A lot of kids was bustin rhymes, but they had no taste/ Some said Quest was wack, but now is that the case?/ I have a quest to have the mic in my hand/ Without that, it's like Kryptonite and Superman

    Phife in "Award Tour"

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    Greg Whitt: What's going on man?

    Phife Dawg: What up Dun.

    Greg: I know you've probably answered this a million times but please talk to the Urbanflavorz readers quickly about what happened with Tribe?

    Phife: Well it was just a matter of splitting up. We all had different things that we wanted to do. There were also some straight up honesty issues, but we cleared whatever little beefs that we had and we're cool again. There's also the possibility that we will record something again in the future but right now we all want to focus on what we're doing right now.

    Greg: What's it like being on an independent label? You're on Groove Attack right?

    Phife: Yeah. It's really the same thing to me to me. It's mostly more freedom. When you're working with a major label like Jive always their project at the end of the day and I just got tired of always hearing those words all the time. YouknowwhatI'msayin? I want to do my thing my way. When you have a vision you hate to see it get shitted on by someone who has no idea what it's like to be from the streets. A label will be like "I want you to do a record with Bette Midler!" (laughs) youknowhaIi'msayin? It's like a painting. I don't want to draw what they draw just because they got a little loot under the project you know?

    Greg: Now Groove Attack is in Germany Right? How'd you hook up with them?

    Phife: I got with Groove Attack specifically because the album would be distributed in the U.S. A lot of people though I had recorded the album in Germany which is incorrect. I basically recorded the album where ever the producer was. Like if I did a joint with Jay Dee, I went to Detroit. If I did a joint with Rick Rock I went out to the Bay Area. When I did a joint with Fred Wreck I went out to LA. I did a joint with Hi-Tek, he's from Cincinatti, but was in NY because he was working on the Reflection Eternal album with Talib Kweli at the same time. Also my man Pete Rock and my man Dave West were in NY.

    Greg: Are you planning on doing any touring with this album?

    Phife: Ummmm, definitely. I plan on doing some college dates soon.

    Greg: On the album you talk about the state of hip-hop today and what's going on, but who are you listening to right now?

    Phife: On the hip-hop tip right now I'm listening to the Prodigy album, the HNIC joint. I'm a big Mobb fan just off the Strength of queens so I'm listening to that. I'm banging the new MOP album; I'm banging the Musiq Soulchild album

    Greg: Yeah, I got that one too. That's a slept on album

    Phife: Yeah, I'm looking forward to the new Bilal album. I'm still banging the Slum village album; I'm bangin the Lucy Pearl joint and Jill Scott definitely. I'm not listening to hip-hop too much right now.

    Greg: On the album you comment a lot on the state of hip-hop and on the radio all you hear is talk about Ice, and Bentleys and all of that. Why do you think thats going on? I mean do you think that it's a trend that gonna continue for much longer or Not?

    Phife: I think it's a combination of things. The labels are gonna get behind anything that's talking about Bentleys, or the new Volvo, or the Escalade. Labels will feed you that shit. They will go get you a Bentley just so you can talk about it in you rhymes. If it was some afro centric, militant stuff going on, the labels would buy you books about Marcus Garvey or get Steve Biko if he was still alive (laughs). If gangsterism is popular they'll get you Mac-10s. I ain't talk about Mack-10 the rapper, no disrespect to Mack; I'm talking about the gun! They'll buy you all types of toolies and shit just so you can talk about it. If rap love songs were. Popular they'd have you doing records with Britney spears.

    Greg: And it's no originality either. I'm a writer and one of the first things they teach you in school is not to plagiarize. Plagiarism will get you kicked out of school and in all types of trouble. But for some reason its okay in the hip-hop industry right now.

    Phife: It's like Jay-z raps about it, the Ice and Stuff but it's the WAY he does it he's gonna be abstract with it. He's not gonna just say "Bentley" in a song. That's the easy way out. He's gonna construct a song. There's money to be made in this for everybody, but nowadays niggas thinks its cool to bite. When I first came out, niggas would get punched in their fuckin face for doing that shit but now its ok. I believe in longevity man. It ain't too many people who put out like nine albums other than KRS or LL. If BIG was still alive, I definitely think that he woulda been one of those cats that put out a lot of albums too. First of all because Puffy ain't havin it (laughs) He's a businessman and when you got one of the best emcees ever on you label you gonna use him. And now Snoop is putting out lot of albums too.

    Greg: Yeah, I mean right now people are puttin out like six albums in three years but that don't equal longevity.

    Phife: You know?! People don't take their time. You gotta take your time and listen to your last album and make sure that this album don't sound like the other one. You always gotta take the time to make sure you always have somethin that makes you, YOU. I look at like Raekwon. You how he always start each song like "Yo,Yo,Yo" And then just start spittin something like "Magnolium rocks, somethin,somethin, somethin," (Both laugh) And like, who else got a ill trademark...Ummm... Like Lil Kim and Big and how they used to always start out they rhymes like "Huhh". They had to do that you know what I'm sayin?

    Greg: And that got bit!!

    Phife: (Shaking Head) Yeah and that got bit too.

    Greg: Aight lets talk real quick about the album. Any guests? You got some incredible production, by the way.

    Phife: Appreciate that Son, I got four joints from my man Hi-Tek, he blessed me with four. I got one from my man Rick Rock; he did like two joints off the new Jay-Z dynasty album. He did the "Parkin Lot Pimpin" joint. He produced "Club Hopper" on mine. My man Dave West produced Miscellaneous; you might remember him from the work he did on the latest De La album. I got one from Fred Wreck who you might remember from the production he did on Kurupt's album. I also have Jay-Dee and Pete Rock.

    Greg: I know that you have the whole Mutty Ranks alter ego would you ever consider doing an entire reggae album?

    Phife: I don't know if I would do an entire album, I mean maybe. I definitely want tap into that a little more though.

    Greg: One last question. Big Ed, the CEO of Urbanflavorz who hooked up this whole interview begged me to ask you this. On the hook to "Electric Relaxation", what does it say after "Relax yourself girl?..."

    Phife: (Laughs) That's probably one of the most asked Tribe questions Ever! It says "Please settle down".

    Greg: Aight, thanks a lot for doing the interview

    Phife: No doubt, One

    Peace

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